Restaurant Marketing Tactics and Online Restaurant Coupons
We talk with Nathan Gilder from Restaurant Revolution about using online restaurant coupons as part of the marketing and promotion strategy. The conversation also ends up covering a number of other valuable marketing topics.
In the 37 minure session we hit on:
- Nathan's "CSER" system
- Why "BOGO" is dead
- What a "clever coupon" is
- How to think about and do email list building
- Why tracking results is key
- Calculating return on investment
- Lifetime value mentality
- New way vs. the old way
- Challenges of "same-ness"
- Relationship building through email
- Secret method to having a wildly successful Tuesday night
- Why "hyper-responsive" customers are so important
Format: MP3 audio recording -- can be downloaded and played directly on your computer or further transferred to an MP3 player such as an iPod
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